Page 196 - index
P. 196
E
XPO’S EARLY YEARS None of this, of course, Market Position Analysis
happened over night. Te success of the Expo comes from the Gallery’s
The road was long and ability to develop a virtual circle that addresses the core
values that motivate our customers to participate in the
sometimes arduous. Expo. Tese core values are:
Several years ago we Marketing/Advertising
realized we needed Attendance
Quality of Art Expo
a road map for PIAE.
Entertainment at one of our frst Expos, 1986. Te power of the Expo lies in its ability to uniquely
A business survey combine these critical core values for long-term value
and revenue for our internal customers, the artists.
was developed that (Te attendees are primary customers for the artists and
Dr. Ruth Hayre (left) generated our Market external customers for the Gallery.) High attendance
and Evelyn Redcross
at Expo 1987. drives a higher level of and broader selection of artists
Position Analysis, which to Expo, which in turn helps to create better marketing
is a model for how we and advertising for future shows.
work.
Philadelphia news anchor
Art auction at Expo 1993. Joyce Evans at an Expo in the 1990s. Marketing/ Attendance
Advertising
Virtual
Circle
From left to right: Glenda, Terri and Ishana,
the Expo sales team.
Artist Allan Crite and his wife
Jackie Crite at Expo 1997.
City Councilperson Marion Tasco
(fourth from left) greets
Girls Scouts at Expo 1994. Quality of Art Expo
Artist Steven Johnson draws portraits at Expo 1997.
196 197
XPO’S EARLY YEARS None of this, of course, Market Position Analysis
happened over night. Te success of the Expo comes from the Gallery’s
The road was long and ability to develop a virtual circle that addresses the core
values that motivate our customers to participate in the
sometimes arduous. Expo. Tese core values are:
Several years ago we Marketing/Advertising
realized we needed Attendance
Quality of Art Expo
a road map for PIAE.
Entertainment at one of our frst Expos, 1986. Te power of the Expo lies in its ability to uniquely
A business survey combine these critical core values for long-term value
and revenue for our internal customers, the artists.
was developed that (Te attendees are primary customers for the artists and
Dr. Ruth Hayre (left) generated our Market external customers for the Gallery.) High attendance
and Evelyn Redcross
at Expo 1987. drives a higher level of and broader selection of artists
Position Analysis, which to Expo, which in turn helps to create better marketing
is a model for how we and advertising for future shows.
work.
Philadelphia news anchor
Art auction at Expo 1993. Joyce Evans at an Expo in the 1990s. Marketing/ Attendance
Advertising
Virtual
Circle
From left to right: Glenda, Terri and Ishana,
the Expo sales team.
Artist Allan Crite and his wife
Jackie Crite at Expo 1997.
City Councilperson Marion Tasco
(fourth from left) greets
Girls Scouts at Expo 1994. Quality of Art Expo
Artist Steven Johnson draws portraits at Expo 1997.
196 197
