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Attendance

Many business professionals advise, “Don’t go into
business to make money; instead, go into business
to develop and maintain a customer.” Tis advice
has become one of our mottos. Consequently, OG

sustains and increases attendance (external customers)
to build the enthusiasm required for greater artist
participation (internal customers). “Ingredients” such
as customer service, entertainment, celebrities, new The second
October Gallery’s

20th Annual Philadelphia International Art Expo artists, partnerships and imagination are stirred into the
attendance broth to send the message that we care and
October Gallery FREE COFFEE that the PIAE experience delivers more than what one section of this
FREE COFFEE for
YOU !!!!!!!
20 Years for Us
Coffee For You Bring this ad to October Gallery’s Art Expo might anticipate.
November 11, 12 and 13 circle is our
Friday and Saturday 10 am to 10 pm and Sunday 10 am to 7pm
Liacouras Center Temple University
Avenue of the Arts North For example, OG strives for quality customer service
Admission FREE
and receive a card for a free cup of coffee from Barnes and that permeates the Expo. We encourage artists and other greatest asset.
Noble 1700 N. Broad Street - next door to the Liacouras Center
- Temple University Campus. Absolutely FREE. No purchase
necessary. This is our way of celebrating 20 years of Connect-
ing People with Art. 20 years for us --- A cup of coffee for you. exhibitors to develop methods and strategies to educate,
ONE PER PERSON. While Supplies Last.
engage and sell. Many artists are uncomfortable with
Fliers used in our hand-to-hand combat campaign. their “selling” role. Yet participation in the Expo means
exhibitors must sell or have someone sell for them.
Some artists dislike selling so much that they rank it up

there with unpleasant conditions such as a toothache or
a poison ivy infection. Exhibitors may increase positive
selling if they:
About three weeks prior to Expo we utilize the power Tese “grateful art” gifts are given to excite and
of television for the fnal advertising push. Prior to remind leaders who can infuence public opinion about 1. Acknowledge potential customers
that, we advertise in magazines and newspapers and the Expo. Connecting people with art is what we do. right away.

on billboards and radio. On-site radio broadcasts Te advertising vehicles discussed above ensure that 2. Avoid body language that indicates:
on WDAS continuously remind customers to come the Expo has high visibility, mass outreach and strong “Here’s another looker, not a buyer.”
to the Expo right up until the last day. And let’s market saturation. Tis is the investment the OG 3. Help customers overcome their
not forget the 250,000-plus reminder e-mails sent organization makes in promoting the Expo and its uncertainties.
before the event. artists and sponsors. 4. Empower customers by
educating them.
A reminder is any form of advertising done in the last Te success of any art event also depends on other
5. Maintain a customer list for
30 days before the Expo. For example, often October factors such as a strong economy, reasonable weather,
future marketing.
Gallery gives free art and art-related products to the new product and high attendance.
6. Create an atmosphere in which
shakers and makers in the Philadelphia area and beyond.
customers can interact.

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